Customer Story
Fly Boskies
Boskovic Air Charters Ltd, a premium private aviation provider, required more than online visibility - it needed a system built for lead generation and trust.
$216,000
$216,000 enquiry value and growing.
In just three weeks, Flyer Boskies, a luxury aviation brand specialising in private jet charters, launches a fully CRM integrated website designed for high net worth individuals. The result was a digital experience that builds trust, streamlines enquiries, and positions the brand as a premium choice for elite travellers.
The Brief
Flyer Boskies came to Rooted with no digital system tailored to capturing or conveting the unique behaviours of high net worth clients. Their challenge was to create an online presence that reflected exclusivity, simplified private jet booking journeys, and generated leads that could be nurtured into charter requests. They needed a mobile first, concierge style experience engineered for trust and conversion.
Lets look at what is live now, then work backwards to see how we got there:
August 2025: Website Launch
Delivered a CRM integrated lead capture system
Launched enquiry and booking flow enabling instant charter requests
Built a fully mobile optimised browsing structure
Rolled out visual storytelling assets to elevate brand aspiration
End July 2025: Customer Testing Phase
Tested prototypes with proxies from high net worth segments
Key insights included:
Booking flows must feel as seamless as speaking to a concierge
Visual trust signals needed to reinforce exclusivity
Refined layouts, messaging, and UX for stronger trust and simplicity
Mid July 2025: UX Foundations
Built sitemap, bioframes, and initial copy drafts around audience expectations
Designed first wireframes with:
Lead magnets positioned at key decision points for CRM capture
Visuals optimised for fast mobile browsing
UI patterns that reflect high touch service experiences
Early July 2025: Audience and Market Intelligence
Conducted Pulsar research into HNWI (High-Net-Worth Individuals) online behaviour
Key findings revealed:
Majority browse luxury services on mobile first
Strong reliance on trust building visuals such as lifestyle cues and aspirational imagery
Expect frictionless booking journeys similar to concierge services
Results and Impact
Built a UX/UI system engineered for lead generation
Delivered a premium interface designed around HNWI decision making behaviours
Established a scalable CRM integrated platform capable of nurturing leads into high value charter bookings
