Customer Story
Fly Boskies
Boskovic Air Charters Ltd, a premium private aviation provider, required more than online visibility - it needed a system built for lead generation and trust.
$294,000
enquiry value and growing.
In 2024, Fly Boskies - a long-established private aircraft charter company - approached Rooted with a clear challenge: their digital presence didn’t reflect the calibre, heritage, or exclusivity of their service.
There was no cohesive brand system, no mobile-ready website, and no digital journey that matched the expectations of their high-net-worth clientele.
Rooted was brought in to rebuild the branding and website from the ground up - and deliver it fast.
The Brief
Fly Boskies needed a complete digital rebrand that captured their legacy, their authority, and their uniquely Kenyan character - while making it effortless for clients to request aircraft charters.
The project also came with a firm deadline:
the new brand and website had to launch for their 60th anniversary celebration on 23rd August 2024.
Key objectives included:
A luxury-grade visual identity and brand guideline system
A fully redesigned website, optimised for mobile and high-net-worth browsing patterns
A seamless Plan-a-Flight enquiry flow
A visual storytelling layer that elevates aspiration and exclusivity
A unified digital presence that finally matched the standard of their aviation offering
What We Delivered
A Complete Digital Rebrand
We created a cohesive identity that honoured their heritage while positioning them firmly in the luxury aviation space.
High-End Photography & Video Production
We produced a full-scale photo and video shoot, capturing:
Aircraft interiors and exteriors
Crew and operational excellence
Lifestyle-led, high-aspiration moments
A cinematic brand film (link can be inserted here)
These assets became the visual foundation of their new digital ecosystem.
A Mobile-First, Luxury Browsing Experience
We rebuilt the Fly Boskies website from scratch, delivering:
Fully responsive, mobile-first architecture
Clean navigation and intuitive UX
A refined Plan a Flight system optimised for fast, high-intent enquiries
Visual storytelling infused across the site
A luxury-grade UI that mirrors concierge-style service
The entire digital experience was crafted to make HNWIs feel confident, understood, and eager to book.
How We Got There
July 2024 – Rebrand, Content Production & UX Direction
Developed the new visual and verbal identity
Executed the photography and video production
Created UX patterns based on luxury user behaviours
Produced copy that communicates authority and trust
Late July 2024 – User Testing & Refinement
Feedback from individuals who mirror HNWI decision-making revealed:
Trust must be felt instantly
The booking journey must be frictionless
Mobile is the primary decision-making environment
This shaped the final UX and messaging.
August 2024 – A Milestone Launch
Delivered on a compressed timeline to hit Fly Boskies’ 60th anniversary on 23rd August 2024, launching:
The new website
The Plan-a-Flight enquiry system
Full visual storytelling rollout
Light CRM-ready lead capture mechanisms
Results & Impact
42 Plan-a-Flight enquiries in a year
Since launch, Fly Boskies has already received 42 direct booking enquiries through the new system — a dramatic jump from their previous digital performance.
A remarkable return on investment
With each charter averaging $6,000–$7,000, and the website costing $6,000, just one booked flight covers the full project investment. At 42 enquiries, the potential revenue uplift is extraordinary.
This is the definition of digital transformation ROI.
A premium digital flagship
The new identity, website, and visual system now position Fly Boskies exactly where they belong — as one of Kenya’s leading premium charter operators.
