Rooted isn’t just multicultural, it’s multi-perspective.
Nairobi
Barcelona
Cape Town
London
Nairobi
Barcelona
Cape Town
London
Nairobi
Barcelona
Cape Town
London
Because when we strategise, advertise, analyse or even empathise - we do it through different lenses. We've all lived in different markets.
The story so far. Key moments in our journey.
Sept 2023
Rooted founded in London
Sept 2023
Rooted founded in London
Sept 2023
Rooted is founded in London
Jan 2024
Partnership with Pulsar established
Jan 2024
Partnership with Pulsar established
Oct 2023
First website launched and first client joined
Feb 2024
First international campaign rollout
Feb 2024
First international campaign rollout
Feb 2024
Became official Pulsar agents
July 2024
Expanded team to scale development
July 2024
Expanded team to scale development
July 2024
Expanded team to scale development
Nov 2024
AI WhatsApp launch for clients
Nov 2024
AI WhatsApp launch for clients
Nov 2024
AI WhatsApp launch for clients
March 2025
Hit 20+ clients on monthly retainers
March 2025
Hit 20+ clients on monthly retainers
March 2025
Hit 20+ clients on monthly retainers
July 2025
Client Dashboard developed
July 2025
Client Dashboard developed
July 2025
Client Dashboard developed
Future
More goodness
Future
More goodness
Future
More goodness
Leadership Team
Mark Heath
Co-founder & CEO
With experience in tech start-ups, Mark understands what people need in the everyday tech landscape and ensures Rooted applies it.
Mark Heath
Co-founder & CEO
With experience in tech start-ups, Mark understands what people need in the everyday tech landscape and ensures Rooted applies it.
Mark Heath
Co-founder & CEO
With experience in tech start-ups, Mark understands what people need in the everyday tech landscape and ensures Rooted applies it.
Sebastian Friedrich
Co-founder & COO
With a background in multiple startups, Seb overlooks the AI-powered systems that modern marketing and sales teams are missing.
Sebastian Friedrich
Co-founder & COO
With a background in multiple startups, Seb overlooks the AI-powered systems that modern marketing and sales teams are missing.
Sebastian Friedrich
Co-founder & COO
With a background in multiple startups, Seb overlooks the AI-powered systems that modern marketing and sales teams are missing.
Olivia Coreth
AI Marketing Strategist
Olivia crafts data-led marketing that connects. Whether shaping content or refining voice, she blends storytelling with strategy to drive growth.
Olivia Coreth
AI Marketing Strategist
Olivia crafts data-led marketing that connects. Whether shaping content or refining voice, she blends storytelling with strategy to drive growth.
Olivia Coreth
AI Marketing Strategist
Olivia crafts data-led marketing that connects. Whether shaping content or refining voice, she blends storytelling with strategy to drive growth.
Julian Muhoho
Head of Growth
Julian blends an analytical mind with experience in hospitality and real estate sales to design innovative lead generation strategies.
Julian Muhoho
Head of Growth
Julian blends an analytical mind with experience in hospitality and real estate sales to design innovative lead generation strategies.
Julian Muhoho
Head of Growth
Julian blends an analytical mind with experience in hospitality and real estate sales to design innovative lead generation strategies.
Jay Shah
Client Success & AI Engineer
Blending his AI and data science expertise Jay delivers powerful, data-driven lead generation strategies tailored for today’s modern markets.
Jay Shah
Client Success & AI Engineer
Blending his AI and data science expertise Jay delivers powerful, data-driven lead generation strategies tailored for today’s modern markets.
Jay Shah
Client Success & AI Engineer
Blending his AI and data science expertise Jay delivers powerful, data-driven lead generation strategies tailored for today’s modern markets.
Jerry Richards
Territory Sales Manager
Sales leader driving growth at Rooted, specialising in AI-powered digital marketing, audience insights across Europe, Africa and Canada.
Jerry Richards
Territory Sales Manager
Sales leader driving growth at Rooted, specialising in AI-powered digital marketing, audience insights across Europe, Africa and Canada.
Jerry Richards
Territory Sales Manager
Sales leader driving growth at Rooted, specialising in AI-powered digital marketing, audience insights across Europe, Africa and Canada.
Real Estate
Travel
Hospitality
E-Commerce
Real Estate
Travel
Hospitality
E-Commerce
Real Estate
Travel
Hospitality
E-Commerce
Want to work with us?
4.8
Want to work for us?
4.8
Want to work with us?
4.8
