Customer Story
Improvon & Nairobi Gate
Improvon, one of South Africa’s leading logistics real estate developers, needed more than awareness for their Nairobi Gate SEZ park - they needed meetings.
$780,000
in minimum meeting value, from $1,300 ad spend.
In just four weeks, Improvon - South Africa’s leading logistics real estate developer - has seen four high-value meetings booked through our Nairobi Gate project. Each minimum deal averages $195,000 across a five-year lease. And this is only phase one.
The Brief
Improvon came to Rooted with minimal paid advertising infrastructure and no AI-driven, scalable way to nurture or convert growing lead volume. Their sales teams were manually managing inbound leads - leading to missed opportunities, slow follow-up, and inconsistent pipeline growth. They needed a system to capture, qualify, and convert logistics leads at scale.
Take a look at what’s live right now - then work backwards to see how we got there.
June - Present 2025 – International Meta Ads & Lead Funnel Launch
Launched brochure-led lead magnet funnel: “Download Brochure + Message now”
Deployed Meta campaigns (carousel + video ads) highlighting SEZ advantages, infrastructure, and tax incentives
Retargeting setup with AI logic for warm leads
April 2025 – AI WhatsApp Bot & Automation Build
Designed and trained a WhatsApp AI bot with full product knowledge: warehouse availability, lease terms, tax incentives, and FAQs
Created parallel email automation sequences for brochure downloaders
Integrated with CRM for real-time segmentation and scoring
April 2025 – Market Intelligence via Pulsar
Conducted Pulsar-led B2B real estate lead nurturing analysis
Mapped logistics decision-makers across Kenya, South Africa, and UAE
Identified campaign messaging based on trend signals and digital behaviour
