Customer Story
Maisha Developments
Maisha Developments, one of Kenya's leading real estate companies, needed more than online awareness for its communites - it needed qualified viewings.
Location
Nairobi, Kenya
Industry
Real Estate Development
$2.27
Every qualified viewing secured for less than the price of a coffee.
In just eight months, Maisha Developments has turned a fragmented digital presence into a pipeline of hundreds of qualified property viewings. Each potential buyer has been nurtured through tailored campaigns and a psychology-trained AI agent. And this is only the beginning.
The Brief
Maisha came to Rooted with little more than scattered campaigns and offline sales follow-up. There was no automated way to capture or qualify interest, and no system to turn online clicks into actual property viewings. Sales teams were left juggling inconsistent leads, missed opportunities and manual processes. They needed a digital funnel that could capture, qualify and convert real estate enquiries at scale.
Let's have a look at what is happening now - then work backwards to see how we got here.
July - August 2025 - Social Media Campaigns Driving Viewings
Launched targeted Facebook and Instagram campaigns showcasing Maisha's communities
Delivered over 10,000 clicks and 397 confirmed property viewings, at an average cost of $2.27 per viewing.
Creative testing ensured the right audiences were seeing the right homes.
June 2026 - AI WhatsApp Agent & Email Journeys
Introduced a psychology-trained WhatsApp AI agent to respond instantly, answer questions, and pass qualified leads directly to sales.
Built tailored email journeys that nurtured buyers with relevant property information and guided them towards booking a viewing.
April 2025 - Full Funnel Build
Designed and deployed an integrated funnel: social ads, landing pages, Customer Relations Management, email automation, and AI touch points.
Audience insights informed targeting, ensuring the campaigns reached motivated buyers actively searching for their next home or investment.
The Results:
Property viewings generated: 397 (Jan-Sept 2025)
Average cost per viewing: $2.27
Campaign reach: 367,000 impressions
Clicks: 10,161 from interested buyers
Engagement: Thousands of enquiries nurtured and guided into booked viewings
From manual, inconsistent sales efforts to fully automated, AI-powered funnel, Maisha is now one of Kenya's most digitally advanced property developers - built for scale, trust and long-term growth.
