Customer Story
ZIA Travel Atelier
ZIA Travel - bespoke journeys crafted by award-winning experts - is now undergoing a full digital transformation. We have built a powerful lead engine driven by a mobile-first website, Meta ads, high-conversion content, and a psychology-trained WhatsApp AI Agent. From month three, this has delivered consistent pipelines across the UAE and African markets
Location
Dubai, UAE
Industry
Bespoke Luxury Travel & Experiences
$1.05M
From minimal digital presence to a $1.05M lead value - automated, intelligent, and extremelty scalable.
The Challenge:
ZIA Travel Atelier came to Rooted with little to no digital infrastructure - manual sales, an outdated website, no customer acquisition through social, and no scalable system for growth. Since then, we've implemented an advanced, integrated funnel leveraging AI, audience intelligence and beautiful content.
Let’s Work Backwards, because what’s live and working now is what really matters.
July, 2025: AI-Powered Content Generation
Implementation of AI-driven blogging engine, ensuring consistent, relevant, and engaging content tailored to luxury travel interests.
Present: Paid and Organic Social across Instagram, Facebook and Tiktok
Precision-targeted paid campaigns driven by granular audience insights provided by our partners, Pulsar.
Targeted organic content strategies designed to authentically grow ZIA's audience.
Present: Advanced AI WhatsApp, SMS and Email Bot (Psychologically Tailored)
AI WhatsApp bot deploying sophisticated psychological profiling to optimise lead interactions.
Behaviour-driven conversation flows meticulously matched to specific advertising segments to maximise conversion and engagement.
December, 2024: Full Website Overhaul
Brand-new high-performance website, extremely mobile optimised.
November, 2024: Audience Intelligence & Social Insights
Real-time analysis of social media trends and conversations, specifically focused on safaris and luxury African travel markets.
