The digital world moves fast, sometimes faster than most businesses can keep up. Between running operations, keeping customers happy, and managing the daily whirlwinds of tasks, many business leaders find themselves struggling to harness the newest tools and trends.

That is where Rooted Social comes in.

Rooted's co-founders, Mark Heath and Seb Friedrich, created the company with one simple belief: growth should not feel impossible. For Mark, the spark came from his own frustration with how difficult it was for businesses to keep pace with ever-changing digital tools, while also running day-to-day operations.

"I am passionate about helping businesses grow. Technology and trends move so quickly that most companies can't keep up and also keep every day running going. Rooted was created to do the hard work for them, with an expert team that identifies the most powerful tools and turns them into results."

Seb's drive, meanwhile, was shaped by a family history of entrepreneurship. He had grown up watching his father and grandfather build businesses from scratch, and when the opportunity arose to do the same, he seized it.

"Growth should not feel impossible." - Mark Heath

"I just thought: no limits, it's time to do it. Everyone should feel proud of what they're building, whether that's a business or just getting better at something. At that point in my life, starting Rooted felt like the right step."

Together, Mark and Seb built Rooted to solve a problem they both understood: in today's digital landscape, business leaders lie awake at night wondering how to get in front of the right people without wasting huge amounts of time and money. Rooted answers that question with a full-funnel engine that combines web, social, lead generation, paid media, and post-enquiry management, powered by AI and guided by a hands-on human team. The result is beautiful design that stops the scroll, fast execution that keeps clients ahead of competitors, and clear ROI with one accountable team.

For Seb, success always comes back to conversion, the moment when a business finally feels the impact of their investment. "Everyone knows that feeling when something finally clicks, whether it's someone walking into your restaurant for the first time or crossing the finish line in a marathon. It's success, isn't it? And when I help others get that feeling, when we book house viewings for agents, or drive purchases for clients - it makes me genuinely happy. The first thing I do every morning is check conversion data across all accounts. If something's not right, I fix it."

"Be proactive, not just busy." - Seb Friedrich

Mark's aim from the beginning was to create something beyond a typical digital agency. Rooted's approach is human-plus-technology, leveraging AI to "automate boring", a motto the team lives by. While the phrase may sound odd, it's really about creating solutions for those necessary but tedious tasks - like generating reports, or sifting through potential leads - instead the team can focus on strategy and creativity, the parts that truly move the needle.

As Seb puts it, too many companies waste time and budget because they don't know what to do or who to turn to when it comes to client acquisition. His vision is for Rooted to lead the way in how businesses approach lead generation, building systems that are clear, reliable, and actually deliver. Clients aren't just buying into tech, they're buying into people: people who obsess over their brand, make decisions in real time, and treat your company's successes like their own.

"Clients aren't just buying into tech, they're buying into people." - Rooted Social

Looking ahead, both co-founders share an ambitious but grounded perspective. Mark is quick to admit that technology moves too fast to predict exactly where things will be in two or three years. But what he can predict is how Rooted with approach it: by testing, learning, and building repeatable growth systems that compound knowledge with every project, bringing them closer to being a market leader. Seb frames it in simple terms: the future boils down to two things - keeping Rooted in front of the companies who need their help most, and continually innovating their tech stack to deliver greater value.

The founder journey, for both Mark and Seb, has been less about chasing growth metrics and more about learning what it takes to build something that lasts. Mark believes the lesson is simple: solve a real problem, keep showing up, ask for help, and let mistakes be data. Seb adds his own twist: you have to be constantly thinking of new ideas, but it's not just about being busy… it's about being proactive, holding yourself to high standards, and putting effort into the right places.

At Rooted, that shared mindset drives everything. Real people, solving real problems, powered by technology, but always led by the heart.