We are proud to share that Rooted Social has been awarded the Cosmic badge by Pulsar, recognising our team among the top 5% of expert users globally. This milestone reflects our deep investment in audience intelligence and the role our partner, Pulsar, plays at the heart of our strategic work.

What Pulsar Does

Pulsar is a leading social listening and audience intelligence platform. It collects and analyses conversations happening across digital channels including social media platforms, forms, news sites and searches. Its purpose is to uncover how audiences think, feel and engage with issues, brands and cultural moments.

Unlike basic social monitoring tools, Pulsar allows us to map narratives and audience segments in real time. This gives us a deeper understanding of what is driving conversations and why. It is a powerful tool for identifying emerging trends, understanding influence networks, tracking sentiment and spotting cultural shifts before they hit the mainstream.

How We Use Pulsar at Rooted Social

For us, Pulsar is not just a reporting platform. It is a core part of our research and strategy process. We use it to:

• Understand narratives at scale: We analyse how key topics and cultural moments take shape and evolve and who is driving them.

• Identify and map audiences: Pulsar helps us build a clear picture of the communities and networks shaping conversations and how they interact.

• Inform strategy and campaigns: We translate insights into strategic direction for brands and organisations, ensuring every campaign is informed by real audience behaviour.

• Track sentiment and shifts: By monitoring conversations over time, we can identify shifts in public mood and engagement, allowing our partners to act with agility.

Pulsar is woven into everything from campaign development to issues tracking, giving us live, data-driven view of the cultural landscape.

Why This Recognition Matters

Reaching Cosmic status means our team is among a small group of practitioners globally who have logged over 400 sessions on the platform. More importantly, it reflects the scale of analysis and insight work we do for clients every single day.

As part of this recognition, Rooted Social has been invited to join the Pulsar Advisory Council, where we will contribute to shaping the platform's future alongside other leading global experts.

What's Next

This milestone comes at a pivotal time, as we prepare to share some of the analysis behind our approach. One of the first pieces will be our upcoming Raila Odinga report, which offers a detailed look at audience narratives and sentiment in real time.

Pulsar has become an integral part of how we help organisations listen better, act smarter and build strategies that connect with people in meaningful ways.